Welcome to Marketing Ground Zero.
Welcome to Marketing Ground Zero, articles from Abra Online, a marketing agency with offices in Santa Rosa and Redding, California. Abra was founded in 1999 and provides branding, marketing, web...
View ArticleThe 9 Ps of Marketing
At Abra, we use the following list of the P’s of Marketing: The 9 Ps • Product • Price • Placement • Promotion • People • Positioning • Packaging • Persistence • Parasitism I’ve developed this list...
View ArticleEssentials of Naming – For Naming Your Business or Company
How Important is Naming Your Business or Company? At Abra Marketing, we’ve developed company or business Naming as part of our range of marketing services. Although we got into naming somewhat by...
View ArticleMammography Flowers Campaign
Abra Marketing is continuing our work on the Mammography Flowers campaign for MD Imaging. The campaign was designed to break through with unique images of flowers actually taken using the mammography...
View ArticleBranding – Who Are You?
Branding – The FamilyBook Dilemma Abra is a partnered in a number of start-ups, providing our expertise in branding, marketing, and web development. It’s really exciting to be a part of a complete...
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Marketing – Begin with Product
My martial arts teacher keeps emphasizing over and over again the importance of basics. Like learning a musical instrumental – or many other talents – everyone wants to start off doing complex,...
View ArticleMarketing Ground Zero Has Moved!
New Marketing Blog! Marketing Ground Zero has moved to a new location on our website. Please visit our new Marketing Blog for a variety of articles about our work in branding, traditional marketing,...
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